Bonus anyone ?

People always have some things which bring them memories of their childhood days. It may be little crayons ,comic books ,old commercials ,cassettes or push pencil (As my friend recalls ‘ook Pencil). As for me , it is that blue-capped plastic bottle filled with (what Monica Geller called ) ‘little drops of heaven‘. I am talking about ‘Bonus‘,a one-upon-a-time children’s health drink. It is totally extinct today and I wonder why.It was my favourite drink .

It had the taste of Milky Bar ‘chew’ chocolate when you swallow it ,not when you chew it .Yeah, I remember the exact taste. The problem is that I can’t find any pictures of the “Bonus” bottle. None of the people I know seem to remember such a drink actually existed. I would be really happy if at least one person knows what I am talking about .Have you ever tasted ‘Bonus’ ? If you have tasted and n*t liked it (I don’t wanted say the you-know-what word ), oh you are deemed unfit to be my friend πŸ˜› πŸ˜›

P.S: What kind of person decides to put Bonus out of business? I mean seriously..


About vandysnape

Hi ! I'm Vandhana. Books. Blogging. Rickmaniac. Titanic. Time Travel. UFOs. Madras. Travel. History. Quirks. Shopaholic. Sinatra. Mozart. Beatles. Amelie. Me :)
This entry was posted in Is it just me ?, Memories/Nostalgia and tagged , , , , , , , , , , , , . Bookmark the permalink.

75 Responses to Bonus anyone ?

  1. Yatin says:

    We moved to US in mid 90s, I was a big fan of boost, of course there were other options but I’ve never heard of Bonus. May be it wasn’t available in the part of Gujarat where we lived! If it was that great, I missed out on that one. 😦
    Yeah you right. Doesn’t make a business sense to out bonus out of business.

    • vandysnape says:

      Oh yeah .. Boost is really cool and quite famous too … (I remember Sachin’s ads πŸ™‚ ) Boost and Bournvita taste almost the same but I like them both πŸ™‚

  2. I agree with the idea that there are some special things which are powerful in the memory and can immediately transport you back in time. I dont know about Bonus…remember Bournvita and Boost though.

    For me such an item would be a pack of biscuits called Bakeman’s. It has disappeared too!

  3. Balu says:

    BONUS! Hey I used to drink that when I was young (till 5th std).
    I think it has blue label color around the bottle and the white Bonus font.
    Me and my bro loves to drink that when we were in Tirunelveli. But later when we moved to madurai and rajapalayam, we were not able to find it any shops. I have asked my friends and they replied…What??huh! So I thought it is available only in Tirunelveli πŸ˜€

    You are the only person who remembers about it! I like you vandhana!!!! Thanks for sharing!

    PS: You brought back the memories of Tirunelveli, my childhood girl friend Rashmi, her younger sister Sharmi (My brother’s girl friend) and her mother who introduced Bonus to my MOM πŸ™‚

    PS1: He is a stupid kind of person who stopped making Bonus πŸ™‚

    • vandysnape says:

      wow Balu .. At last some one who knows Bonus’ legacy … πŸ™‚ I found another friend of mine who used to drink Bonus , through this post .. You seem to remember the exact description of Bonus . Especially the white Bonus font .. Great !!

    • Ram says:

      Definitely a great drink, was just discussing about this at home, none remembers this..95/96..awesome drink

  4. ganeshputtu says:

    I sympathize with your great search for Bonus..but unfortunately i have always been a Complan boy….so best of luck finding your brew…

  5. Cactus Cooler soda reminds me of summer as a kid! It doesn’t exist anymore but I can still see the can in my memory.

  6. Yazhini says:

    hey i have not heared that name dear…But vasu, i am fit to be your friend πŸ˜› ….because i havent tasted and disliked it :P…for me its some kind of dolls which i played,and cant be found anywhere…

    • vandysnape says:

      Oh I have been there too.. Lost 2 dolls.. Till date I dunno what happened to them – One was Shampy and the other Kelly .. πŸ™‚ Ah , yea you are my friend he he:)

  7. Sash says:

    I really don’t know how it looks and tastes. I heard the name when my dad told that he would bring a new powder – not sure whether it’s the same one. I am never a fan of milk, etc…

    I felt the similar stuff – when the chewing gums – ‘brooklyn’ and ‘big fun’ (fav cricket and run collection stuff etc…)… I still remember so well, the taste of brooklyn which i had in my 4th standard. I didn’t get that at all, anytime after that…

    I almost spent 3k to 4k for tasting diff chewing gums – even imported, but never got that flavor anywhere again!!

    your posts are so fresh!!

  8. Kalyansundar says:

    Sorry! I have always been a “Coffee” boy since childhood. However, reading some comments about Tirunelveli brought back my childhood memories …. I grew up there till +2 right on the banks of Thamirabarani. The list of places is never ending: Tirunelveli, Ravanasamudram, Kadayam, Tenkasi, Melagaram, Courtallam, Papanasam, the paddy fields …… Just a thought abt these places make me feel as if I am in “Courtallam Saaral”. I will be elated to show all these places to my daughter. I apologize; I understand this is irrelevant to the original post abt the drink. I cannot resist writing this as someone (Mr.Balu) mentioned “nostalgic” comments about Tirunelveli. Thanks to the original author who made me feel so.

    • vandysnape says:

      I’ve visited Tirunalveli once and I really loved it.. Thamarabarani was beautiful . You must be lucky to have grown up in that place πŸ™‚ I’m this post (indirectly) brought back some good memories of yours πŸ™‚

  9. Bubba says:

    Hey guess what brought me to your blog? I was looking for Bonus and landed here, LOL. I was a wee lad when I first drank it. Bought it maybe twice and it vanished permanently from the stores. It’s color was just like milky bar desaturated yellow. I have heard it was made from Soy. Damn what I wouldn’t give to drink Bonus once more.

    • vandysnape says:

      Wow πŸ™‚ Discovering another Bonus fan through this post πŸ™‚ I think there should be petition for Bonus’ comeback πŸ˜€

      Thank you so much for stopping by πŸ™‚

  10. eightbeats says:

    I was a big bonus fan.I still pine for it. And it irritates me when people don’t even remember it.

  11. eightbeats says:

    I was a big bonus fan.I still pine for it. And it irritates me when people don’t even remember it!

  12. Vane M says:

    I am a bonus fan.. I miss it so much and still have the craving for it. I used to drink it when i was in india. Actually had it till i completed school. Had won bonus prizes back in school as well for the sake of bonus. I like the taste of it. I am still looking for bonus where ever i go. I did search for it even in UK but in vain 😦 . They should bring back bonus to live.. I started drinking horlicks coz i culdn’t find bonus in the market 😦 . if bonus comes back, will chuck horlicks for BONUS. πŸ™‚ πŸ™‚ πŸ™‚ πŸ™‚

    • vandysnape says:

      Another Bonus fan ! After seeing your comment I miss Bonus even more! Thank you so much for stopping by πŸ™‚

      I think it is time that the Bonus bosses bring it back πŸ™‚

  13. Bharath says:

    I am too a Bonus fan…………. Really i miss that very much…….. no one around me too remember that…………

  14. vinodh says:

    i was a bonus fan too… i still miss bonus taste, when i drink jus milk.. i still could’nt find the replacement for bonus and hence i did’nt move on with any other health drink, till date am drinking jus milk.. As a bonus fan, i still hav tat bonus container…..

  15. Roopa says:

    Searching for Bonus health drink… I landed here…But very sad to hear that the product is stopped. I loved this drink and almost 13 to 15 years back, I used to get sleep only after having a cup of bonus milk. Any idea the same formula used in other products? please share if anyone explored.

    • vandysnape says:

      Hi Roopa πŸ™‚ As far as I know there aren’t any products with the same taste or formula. But will definitely put it down here if I find any ! πŸ™‚
      Thanks for stopping by !

  16. Mousumi Choudhury Maity says:

    I was searching “Bonus the health drink” and found your caption “Bonus anyone”!!! I’m from Kolkata. I can still remember the day when some Bonus guys came to my school for their Bonus promoting campaign. During the tiffin time each of us was given a cup of bonus. I had my cup , took a sip and it was great.. Some of my friends had issue with milk or milk like things so I deliberately had their cups of Bonus too. I returned back home and made my maa so much annoyed that she bought Bonus the very next day although my health drink for that month was yet not finished. I loved Bonus so much.. It tasted heavenly. Had hardly few files than it was vanished. Tried to find it but there was no existence of it. I’m 27 now and till now I prefer health drinks over tea or coffee. This year I got married and my husband brings Boost every month for me.. πŸ™‚ But still I miss Bonus and more than that I always repent that since my childhood I found none who shares the same feeling about it or even has at least heard about it… So good to hear from you…

    • vandysnape says:

      I’m so glad to hear from you too, Mousumi πŸ™‚
      I never really thought I’d get this much response from people. Through this post I came to know that I wasn’t alone in my liking for Bonus. Reading fond memories of it such as yours here really brings a smile on my face. I’ve switched to Bournvita since then, but it is not the same ! πŸ™‚

      Again, thank you so much for stopping by my blog πŸ™‚

  17. Manjunath HR says:

    What? BONUS and MILO my favourate drink! I still remember that blue pack with 4 children behind the pack.
    Actually I was searching for BONUS and landed here.

  18. Vince says:

    I was also a big fan of bonus,, it had the most wonderful taste ever…actually I am a chef at a south indian restaurant, our team conducted a confectionery show for kids,, there i came across a similar taste which helped me recall the old name “nestle bonus” so did some researchers and got some information about it..
    this link might help you guy’s get some information about why they stopped bonus ! Also another interesting news was that they started selling bonus in another name “nestle Nesvita Soya Bean Milk”:) but i don’t know whether it is true,,, pls correct me if am wrong :):):););)

    • vandysnape says:

      Thank you so much for the info, Vince πŸ™‚ I never knew that it was a soy health drink. And by the look of it, they are selling it in another name. Would be great to taste it again πŸ™‚

  19. mayuri says:

    yah i too remeber abt bonus…nd wonder wat could be the reason dt it exited frm market…liked d taste a lot…btr dan many othr health drinks of dt tym….nd i rembr dey use to gv free pencil boxes too…which was blue and cover was glass kind of …

  20. Baiju Nair says:

    I searched for the label image cant find it,,its similar to vanilla taste ,i remember blue covered box…i eat without mixing in d year 1990’s…

  21. Sirpa says:

    Hey !! I just came across this post when I googled bonus ! I think this was the only health drink that my mom used to buy when I was a kid… Around the age of 2 or 3! But I still do remember the taste of it! It’s so disappointing to remember something and not able to relish it again ! But guess what! I still do have a few boxes of bonus! I just have all those childhood memorable things which I found it difficult to throw away! πŸ™‚ After all these years ! It’s around 18 or so years ! Manh time flies by ! By A huge fan of Bonus πŸ™‚ and missing it so much 😦

  22. As i searched about bonus, i landed in this page. My total feels are in this page. I couldn’t even see a pic of it. It’s by nestle which came is two flavour. It was based on soy milk i guess. Awesome taste..!!! I miss that…!!

  23. O Ya i still remember that, i searched for bonus and found this, i still remember it’s taste in my tongue, it was very basic had a good corn taste, i vaguely remember the box but it was good, we bought that for quite sometime!

  24. Sundeep says:

    Bonus !!
    Don’t remember much but just the name and the AWESOME taste
    Do you also remember MILO
    It is still available in a few places and tastes yummmm !!

  25. KK says:

    I can’t believe I found this! I loved Nestle Bonus!! It’s the best milk add-on that I’ve ever had! I couldn’t take it when my local pharmacist told me that Nestle would be discontinuing Bonus. I urged my dad to buy four packs for me. Post, Bonus’ sad departure I tried Amulya, and other dairy creamer from Amul but nothing came close. Nothing!

  26. Abi says:

    I am looking for the same bonus drink for long. I too remember the taste.. I need it now 😦

  27. Yes, I remember bonus. We frequently buy that in my childhood. They provide small kitchen box free as well with that white box with blue cap. Till today that box I can see in my kitchen:)

  28. Chithresh says:

    Its my favourite too..found this post when i was looking for the same picture of the bottle πŸ™‚

  29. Bharath says:

    hi vandysnape,
    ve u find any equivalent to bonus????……..have u tried that nesvita?

  30. Jem says:

    Hi vandysnape,
    Is ur name inspired by Severus snape? And about Bonus, It was 1994 wen I was introduced to it in my school by people who served Bonus in cups, as someone previously said. I purchased Bonus immediately at home and really enjoyed it. I too still have the blue-capped plastic kitchen bottles that came free with bonus….Suddenly remembered today and googled it and landed here… Really enjoyed reading all posts.. And thanks to all and especially snape for bringing back the fond Bonus memories..Also looking forward to taste the bonus soy milk..

    • vandysnape says:

      Yes, Jem πŸ™‚ Snape is my favourite. That inspired my username. When I wrote this post I never thought these many people will remember Bonus. I’m so glad πŸ˜€

  31. Ujwal says:

    It used to be my fav one…bt its nowhere to find now xcept in my memories…
    I m happy to learn that u remeber it too

  32. Rajdeep says:

    Man just loved it… Nostalgic… Childhod memories revieved… We used to hav cookies party wid friends and Ma used to serve Bonus wid cookies…

  33. tamil says:

    Hai guys it s so nice ppl still remember my favourite drink BONUS..

  34. AKS Shetty says:

    Thanks for bringing old school days memory back. I was doing part time job in my school days in Kiraani store in Bangalore. I remember nestle provided free bonus drink to customer for some days as demonstration (probably in 1994). We used to prepare it at store in big flask and distributing to customer in small glass. I used to distribute less to customer and taking remaining to home to drink with friends…. πŸ™‚ πŸ™‚ :)… I was so sad when they stopped free drink demonstration. 😦 :(. Thank you all… Good old school days….

  35. Suman Sarkar says:

    yes buddy, I used to have Bonus every morning when I was a little kid. I remember, my grandpa going to market on the 5th every month to get the monthly groceries and coming back with my favourite childhood drink. I remember it was a light-blue box with picture of a cup printed on it. I really enjoyed that drink. Oh good old memories!!!

  36. Shereen says:

    I know very well about bonus health drink, at my home my mom still use the blue cap transparant containers of bonus to store lentils and millets…

    I drank and finished lots of bottles due to the advice of family doctor since I was under weight and lack of immune.

    I too surprised why it got vanished. Because me too missing that pale creamish powder which dissolved completely in milk and made milk ready to drink sugarless….

  37. Ajay says:

    I found it! It’s still available in Malaysia! Here’s the link if you want to order it online!

  38. searched for bonus and landed here πŸ™‚

  39. Piyush Rai says:

    I remember bonus , nostalgic abt it , searched the net and i m here 😎

  40. Meghna says:

    I also miss bonus!😒 Which was my fevourite heath drink in my childhood days. Please nestle bring it back.

  41. Payel sarkar says:

    I miss bonus.

  42. niranjan krishna says:

    hai vandy add me too in the list of bonus lovers its been many years since i have tasted it but suddenly i remembered about it today and landed up here as a result of my search

  43. Akshaya says:

    So late to the party but I am sooo excited that someone actually feels the same way about Bonus as I do! Remember the taste like I drank it yesterday and miss it so much!! I am a bigg Bonus fan and wish it could be brought back again !;( remembering that taste sure brings back so many sweet memories of childhood… there is still a complimentary dabba given along with Bonus at my home πŸ™‚ it says β€œextra protein for growing children” .. sigh… wish I could taste Bonus one more time πŸ˜€

  44. Sougata Dasgupta says:

    I used to drink a lot. I used to put 4/5 spoons of bonus in a glass of milk to make it thick.
    I still remember the taste.

  45. Balamuraleekrishna says:

    Yes I remember BONUS.. Such an awesome drink during 1995-1996. I used to watch the cartoon THE MASK and drink BONUS in evenings as a kid

  46. Premkumar says:

    I used to have Bonus in my childhood and the only health drink I loved. I used to live in Trichy at that time.
    Later when I have started searching for it during my school days, I couldn’t find the same.
    Missing the drink so much. Sad thing is I couldn’t even find a photo of the same.

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